Rena Sports, founded by Michael Goldfeder and Justin Siegel, began in April 2024 with a straightforward yet impactful idea: to develop personalized athletic tape that would change the way athletes and sports organizations think about performance gear. We saw the value of high-quality equipment as former Division I athletes, but we also saw a chance to personalize, customize, and excite it.
Pitching Customizable Athletic Tape
Numerous discussions with sporting organizations and brainstorming sessions marked the beginning of our journey. We presented our concept for personalized sports tape that would enhance an athlete's performance while also adding style. Imagine entering your team store and selecting a roll of tape that embodied the pride, colors, and logos of your school.
As 2025 approaches, so does the launch of Rena Sports’ wholesale division of customizable athletic tape. Soon, athletes and fans alike will be able to purchase athletic tape featuring their favorite sports teams, bringing team spirit and performance together like never before.
Cool Designed Athletic Tape
Our goal was to go beyond functional athletic tape from the beginning. After half a year of product testing, Rena Sports now provides the highest quality designed athletic tape. We have engineered stylish athletic tape that will allow athletes worldwide to look good while playing the sports they love. Our designs such as our pink diamond print, bandana pattern, and cactus style athletic tape does just that.
As we shared our vision, the feedback was electric. Players, coaches, and athletic directors loved the idea of combining utility with creativity. This excitement pushed us to expand our line to include other accessories and apparel, ensuring Rena Sports could meet the needs of athletes everywhere.
What's Next?
We are pleased to see our vision become a reality as we prepare to introduce our product line in early 2025. Although the path hasn't always been straightforward, each step has advanced our goal of providing athletes with equipment that not only works but also stands out.
Keep checking back as we develop, innovate, and add the newest designs to your game. The narrative of Rena Sports is far from over.
